Volvo Cars appoints new global head of marketing

Gretchen Saegh-Fleming

Gretchen Saegh-Fleming joins Volvo Cars to head up our global marketing team as of 3 July. She will be responsible for contributing to our growth journey and deepening the emotional connection Volvo Cars has with consumers. She will also be key in supporting our move to increase our online business and direct consumer relations.

Most recently, Gretchen was a chief commercial officer at connected fitness company Hydrow. Prior to that, she spent eight years holding several executive roles at L’Oreal, where she most recently led its US marketing function. There, she helped L’Oreal to grow through new marketing models, accelerating digital innovation and building strategic partnerships across a portfolio of more than 30 iconic brands.

“Gretchen is a results-driven and digital-first business leader with an impressive track record, and I feel confident that this will be a great match,” says Björn Annwall, our chief commercial officer & deputy CEO.

Earlier in her career, Gretchen demonstrated business growth and profit improvement at companies like General Electric and web startups. She’s an award-winning marketing leader and e-commerce acceleration expert and a strong advocate for diversity & inclusion.

Björn continues: “With her vast experience leading marketing teams and developing direct-to-consumer businesses, Gretchen will play an important role in growing our brand and attracting even more fans to Volvo Cars on our journey towards full electrification.”

Gretchen joins at an exciting time for Volvo Cars, as we’re changing what we sell, how we sell and where we sell. This transformation is crucial to our long-term ambitions and growth as a company.

We plan to be fully electric by 2030, introduce new ways to access a Volvo car, roll out seamless online and physical retail experiences, and create more direct relationships with our ever-growing consumer base around the world.

“I’m truly thrilled to be joining Volvo Cars!” says Gretchen. “Our family has been a customer of the brand for many years, and I now look forward to meeting my new colleagues across the world. As one global marketing team, we will help position the company for a profitable, successful and exciting future.”

Gretchen will be based at our US headquarters in Mahwah, New Jersey. She will report directly to Björn Annwall and be part of our Group Management Team (GMT).